adidas Consortium x Wood Wood UltraBOOST Pack

adidas Consortium x Wood Wood ULTRA BOOST Pack – Release Info

2016-02-15T16:56:14

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The ADIDAS CONSORTIUM X WOOD WOOD ULTRA BOOST PACK gives the popular model a bit of a twist for both men and women.

WOOD WOOD was founded in 2002, as a modest independent streetwear shop in Copenhagen, and has since then evolved into a highly dynamic global design entity. Renowned for their sophisticated mens and womenswear, the brand has been spearheading a group of young European brands known for their smart fusion of streetwear aesthetics with sophisticated fashion principles, a look that has become almost idiomatic for the Scandinavian style so popular today. Besides their seasonal collections, the brand has built a solid reputation through their highly conceptual product collaborations over the years. In preparation for this project with ADIDAS CONSORTIUM, the team from Denmark signed up for an advanced astrophysics lecture centred around a major discovery in 2014. That year, scientists announced what they believed to be the indirect detection of gravitational waves in the afterglow of the Big Bang. As the last untested prediction of Einstein’s Theory of General Relativity, finding gravitational waves proved to be quite a big deal… Besides its groundbreaking scientific importance, an early depiction of this pattern – line segments intersected by shaded areas of orange and blue – turned out to deliver a visually striking design. WOOD WOOD incorporated elements of this chart into the creation of their ULTRA BOOST designs. Alternating blue and orange highlights can be seen throughout both shoes – as inserts on the midsoles, colour-markings on the Torsion sole elements, heel straps and extra set of laces for the black men’s version, as well as coloured insole branding. For the women’s version, which sports a predominantly White finish, WOOD WOOD switched out the lacing system with an elastic mid panel, that creates a futuristic, and on-trend, slip-on style. Their research into astrophysics served as an initial spark for this project and even though they took to challenging heights with their conceptual approach, the resulting designs remain down-to-earth and quintessentially wearable, which is something we definitely approve of.

The ADIDAS CONSORTIUM X WOOD WOOD ULTRA BOOST PACK drops first at WOOD WOOD on SATURDAY 20 FEBRUARY and will be available via the banner below. A wider release is set for SATURDAY 27 FEBRUARY, so make sure to keep checking back with us over the coming days for updates.

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