The adidas AM4LDN Heralds the Future of Footwear Production - The Drop Date

The adidas AM4LDN Heralds the Future of Footwear Production


Today, adidas unveiled the ADIDAS AM4 series: a solid step towards the future of adidas product manufacturing and utilising the new SPEEDFACTORY facility, that allows adidas to explore, test and co-create with consumers.

2015 saw adidas launch the SPEEDFACTORY in Ansbach, Germany: a facility that enables the creation of state-of-the-art product made for individual needs using athlete data. The very first product to come out of the SPEEDFACTORY initiative was announced in 2016, known as the Futurecraft M.F.G. – and now, in 2017, the SPEEDFACTORY pushes the limits once again with the launch of their first fully-formed project. Welcome to the adidas AM4 series.

The first AM4 release is the adidas Made For London (AM4LDN), which has been tailored specifically for London – the first of six key city locations that will each have individually crafted footwear created. In the coming months we’ll see similar editions for Paris, Los Angeles, New York, Tokyo and Shanghai using local market insight of each respective city. Designed with a range of consumer benefits, such as lightweight stability and a far more sustainable product, the AM4 is a further step in what adidas believes will be the future of the industry with SPEEDFACTORY. The SPEEDFACTORY in Ansbach, Germany will soon be joined by a second facility in Atlanta, USA. The evolution continues…

The adidas Made for Londonis due to release on THURSDAY 26 OCTOBER, followed by the AM4PAR (Paris), and further launches in Los Angeles (AM4LA), New York (AM4NYC), Tokyo (AM4TKY) and Shanghai (AM4SHA) in 2018. Register now or before 8.30am on the morning of THURSDAY 19 OCTOBER on the banner below to have access to the first drop.


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