[ 28.7.12 HIGHSNOBIETY ]
Entering the world of knitted running shoes is adidas as they reveal the launch of the adiZero Primeknit, their first one-piece upper performance runner, using a new seamless engineering technology making the complex beautifully simple.
The shoe ensures lightweight comfort and less waste – traditional sports shoes are constructed from several different pieces, whereas this breakthrough method digitally knits the entire upper in just one.
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