Much to the joy of many, the NIKE AIR HUARACHE RUN launched on NikeiD last week and, to mark the occasion, the Swoosh invited us to their NikeTown London studio to hear more about the motivation and process behind creating bespoke versions of everyone’s favourite exoskeletal eccentricity.
The 1991-born shoe has always been a game-changer; shedding the traditional structure that Tinker Hatfield deemed superfluous was a bold and pioneering move but one that shaped the course of many of Nike’s future designs. Although the context has now changed from the track to the street, the Huarache still has the same impact it did then. In fact Lars Stråtveit, buyer for NikeiD, told us that the Huarache has been the highest-grossing European iD launch in history—thanks in large part to its popularity in the UK. So now we actually have a record to show us how much we love the Huarache!
To represent the diverse audience to which the silhouette appeals, the iD engine offers 3 distinct style options: an OG colour palette that references the shoe’s beginnings, Safari print panelling for a contemporary update and bright solids that appeal to the trend-conscious amongst us. To those ends, there are multiple choices for each section of the shoe: the heel strap can be the original 2-tone, clear or solid (and the colour choice here goes for the tongue badge too); the toebox can be the original nylon mesh, synthetic leather or an updated, breathable mesh; and the laces can be solid or woven with another colour. The sole unit options are similarly comprehensive: you can add speckles or leave it solid as well as flipping the outsole to translucent. With so many choices available to us we hard a hard time narrowing our final shoe down, but we got there in the end with some help from one of our favourite Nike designs ever. Stay tuned to The Drop Date to see how our shoe turned out and for your chance to win a pair!
In the meantime you can design and buy the NIKE AIR HUARACHE RUN iD now…
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