THE NAPAPIJRI ICONS RANGE : GAME RECOGNISES GAME

NAPAPIJRI ICONS is a new range that remixes a classic.

The celebrated RAINFOREST jacket is the focus of this collaboration with London based creative agency VIRTUE. A colourful windbreaker with distinctive logos and generous kangaroo pocket, in time The Rainforest has come to encapsulate the brand’s youthful, future-positive spirit, support of self-expression, and its dedication to acceptance, tolerance and freedom.

It is in this spirit that the ‘Icons’ campaign combines portrait photography and urban sonorities that brings through the acutely aware lenses of photographer Olivia Rose, and two emerging UK music talents, soul singer Poppy Ajudha and north-London rapper Oscar #Worldpeace.

The NAPAPIJRI ICONS range is AVAILABLE NOW. Check the lookbook imagery below and the full range can be shopped by clicking the banners below…