THE LIFE’S A BEACH FW17 COLLECTION IS AVAILABLE NOW

Graphic Heavy: The LIFE’S A BEACH FW17 COLLECTION just dropped.

London based brand Life’s A Beach, have just launched their Fall/Winter collection and its full of big logos and graphic heavy prints. Originally founded back in the 80’s as a surf brand, with Greg Finch and Fergus Purcell now at the helm the imprint manages to stay true to its roots while incorporating a youthful energy. The collection features a variety of Streetwear and sportswear staples, from coach jackets to full tracksuits, varsity jackets and classic sleeve print tees. In particular, LAB logo mid-gauge knitwear stands out alongside pattern printed denim, both of which feel like nods to the 90’s UK garage aesthetic that’s been a recurring reference point in recent seasons.

The LIFE’S A BEACH FW17 COLLECTION is available now by clicking the banner below.