The SUPREME X LACOSTE COLLAB COLLECTION just dropped…

The new SUPREME X LACOSTE COLLAB COLLECTION just makes sense.

With a rise in the popularity of tracksuits within the streetwear world in recent years, it is no surprise that Supreme have collaborated with French tennis brand Lacoste, especially after launching their second European store in Paris. The Supreme x Lacoste collection offers a wide range of styles, with tennis sweaters for that more preppy look and sweatshirts in pastel tones reminiscent of the British ‘townie/chav’ uniform of the early 2000s that was often seen alongside the likes of Henri Lloyd, Fred Perry and Rockport. Renowned for its high quality sportswear, Lacoste has been adopted by an array of demographics over the years and this is mainly down to its aspirational image, especially with young people in Europe. One of the earlier Lacoste references within popular culture comes from the 1995 French cult classic film ‘La Haine’, which features multiple sightings of the infamous crocodile logo as well as the ever-popular Carhartt and Sergio Tacchini branding, and it seems we have now come full circle. If you’re tryna get your French roadman on, don’t sleep.

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The SUPREME X LACOSTE COLLAB COLLECTION dropped 7 minutes ago, and it’s sold out already. If you missed out on the drop, you’ve got two options: pay ridiculous reseller prices, or simply go straight to the source and get a piece of the crocodile-branded action by shopping the latest releases with LACOSTE via the banner below.