New items from the PATTA SUMMER 2017 COLLECTION are available now…

The latest drop from the PATTA SUMMER 2017 COLLECTION brings the summer heat, and it won’t be around for long…

Produced in limited numbers and only available through a tight list of premium retailers, each collection from the Amsterdam streetwear institution tends to sell out pretty damn fast. Patta’s recipe for success is simple: big logo + strong colour palette = bangers (of course, it helps that the brand has one of the best logos in the streetwear game). This beautifully simple approach is displayed throughout the new Summer 2017 collection, which offers a strong range of hoodies, long sleeve tees, shorts, t-shirts and tank tops adorned with a selection of prints and patterns. A classic sportswear colour palette of white, black, grey heather and olive is livened up with bright orange, mint green and vivid purple to cover all your sartorial needs, from Insta-peacock highlights to everyday go-to garms. And the beloved Patta logo appears in various forms: running vertically up the side of matching hoodies and shorts, twisted and warped on t-shirts and laid over wide stripes on tank tops. Rounding out the range is a set of long sleeve tees which put a typically bold spin on collegiate team apparel.

The PATTA SUMMER 2017 COLLECTION is AVAILABLE NOW – but if previous drops are anything to go by, stocks will probably last even less time than the current sunny weather. Take a look at the photos and video shot by London-based photographer and director Walid Labri below, and click on the banners to shop the new releases with THE HIP STORE.