PAIRED UP: CHAMPION & CLARKS ORIGINALS EDITORIAL

Colour me Dad… We explore pop colour for grown ups in the latest instalment of our editorial series PAIRED UP: CHAMPION & CLARKS ORIGINALS.

While “Dad-style” might be more commonly synonymous with mid-greys and tones of navy, there’s a whole archive of evidence to suggest that brands like Champion and Clarks have fathered a fair few pop colour trends down the decades. From Ghostface album covers to American Football practice uniforms, both brands hold significant subcultural sway that has sustained them through the years, and their use of colour has often been a key feature.

For Spring/Summer ’17 both Champion and Clarks have gone in hard on the pastel hues, so we decided to pair up a selection of our favourite pieces from both brands. Matching the size? exclusive Champion Reverse Weave range with new colours of the classic Clarks Originals Wallabee, we took to the streets with photographer Elliot Jones to see how these two heavyweights of the comfort and durability category are making pop colours work for the new generation of dads (and their kids)…

Take a look at the imagery from our PAIRED UP: CHAMPION & CLARKS ORIGINALS EDITORIAL in more detail below, and hit the banners to shop all the items now.