The NOAH SS18 COLLECTION brings youth to the forefront

The NOAH SS18 COLLECTION is here, and it’s bringing spring early.

Few brands can embody a sense of optimism hope like NOAH can, and this seasons offering is dreamy essay of the power and beauty of youth. The lookbook, shot by Benidict Brink, showcases a collection infused with pastel hues and playful silhouettes with a distinctly Californian vibe. We can see bold block colours splashed across various jersey pieces, madras checks sit along side simple button downs and things are taken care of graphically with a host of logo items and fly fishing reference. The whole collection feels intertwined and complete; Mr Brendon Babenzien seems to be happy just being happy, and that’s something we need more of these days.

The first arrivals from the NOAH SS18 COLLECTION are AVAILABLE NOW. Take a look at the imagery below, and shop the drop via the banners.