The Nike Sportswear Tech Fleece Big Swoosh Collection does what it says on the tin

Fans of in-your-face branding and extreme cosiness are in for a treat when the NIKE SPORTSWEAR TECH FLEECE BIG SWOOSH COLLECTION drops.

The groundbreaking fleece programme’s latest incarnation takes the winning Tech Fleece formula and flips the script by turning up the branding to full volume. The capsule collection consists of matching hoodies, crewnecks and sweat pants made with Nike’s signature bonded jersey-and-foam construction and executed in grey and black (AKA the two best sweatsuit colours – just ask your local roadman). You don’t have to be a detective to guess the major update here: alongside the usual subtle branding hits at chest and hip, for this release the Swoosh is plastered in all its globally-recognised glory across the back of the hoodies and sweatshirts and at the lower leg of the joggers, perfect for those who aren’t shy of broadcasting their brand allegiance. Simple, but extremely effective.

So far it seems the NIKE SPORTSWEAR TECH FLEECE BIG SWOOSH COLLECTION is a collaboration with Japanese retail institution SPORTS LAB BY ATMOS, and will be released on 2 JANUARY in store only – so unless you’re lucky enough to be in Shinjuku, Tokyo over New Year, you’ll have to wait for the capsule’s rumoured wider release. Take a look at the Atmos photoshoot below, watch this space for further details of a global release, and in the meantime click on the banner to shop the latest Tech Fleece releases from NIKE SPORTSWEAR…