The NAPAPIJRI ACTIVE WEAR RANGE brings the Italian brand’s 30-year pedigree right up to date, and it’s available now.
There’s not many brands that can achieve the combination of being unpronounceable yet still instantly recognisable, but Napapijri makes it look easy. With a growing buzz this season off the back of some well-chosen collabs and product placements, the brand goes back to its roots for the new Active Line with a bold and simple set of logo-emblazoned sportswear classics. The Napapijri Geographic logo adorns jackets, hoodies, sweatpants and long-sleeve tees in the form of oversized back, sleeve and leg prints, while relaxed cuts and soft fabrics emphasise the ’90s sportswear feel. The unisex range comes in a no-nonsense colour palette of white, navy, black, grey and olive with a soft pink thrown in to jazz things up, all of which look perfect for warming up your winter wardrobe.
The NAPAPIJRI ACTIVE WEAR RANGE is AVAILABLE NOW. Take a look at some highlights below, and hit the banners to shop the drop now.