The Life’s A Beach SS17 Collection is bringing Summer early

The LIFE’S A BEACH SS17 COLLECTION brings a wild blast of colour to shake off the February gloom.

The brand’s roots in the vibrant worlds of early ’80s motocross and surf culture are visible throughout this new collection. Forget your moody street goth vibes and monochrome fashion week outfits, this new range is a riotous mish-mash of bold colours, flamboyant patterns and loud logo prints. Eye-popping primary colours clash with relaxed pastels across a wide range of hoodies, t-shirts, jackets, tops, shorts, bags, swimwear and even towels. Vivid green zebra stripes adorn hoodies and accessories, a repeating motorbike pattern competes for attention with pastel flames, and the towels and bikinis come in a red, green and black pattern that channels A Tribe Called Quest’s legendary cover for ‘The Low End Theory‘. Even the black and white garments seem somehow brighter than most brand’s pop colour pieces.

The LIFE’S A BEACH SS17 COLLECTION is available now…