French and British football history meet for LE COQ SPORTIF X NEAL HEARD: A LOVER’S GUIDE TO ST ÉTIENNE, available now.
Trainer expert and collector Neal Heard is one of the foremost authorities on football and footwear: he literally wrote the book on how terrace culture laid the foundations for the UK trainer scene in the late ’70s and early ’80s, well before basketball and hip-hop made their mark. In those days, fans following their teams to European away games would return with rare shoes and jerseys “procured” from the continent to show off back home. For Heard, the foreign jersey that inspired him the most was the ‘Super Télé’ worn by Saint-Étienne in the 1981-82 season with its flocked Le Coq Sportif logo, oversized sponsor graphic and clean horizontal stripes. So when the storied French brand invited him to create a collab clothing capsule, the inspiration was already there.
The resulting capsule collection was designed and manufactured in Le Coq Sportif’s facility in Romilly, France, using an original vintage Super Télé jersey for reference. The bold chest logo and paired stripes have been translated into a strong set of windbreakers, short-sleeve crewnecks and quarter-zip sweatshirts with a colour palette of grey, navy and the signature green of the original jersey. The vintage styling is brought right up to date with modern cuts and detailing, resulting in a capsule collection that perfectly pairs Casual with contemporary.
The LE COQ SPORTIF X NEAL HEARD capsule collection is AVAILABLE NOW. Check out the lookbook below, and hit the banners to shop the collection.