Take a closer look at the HERON PRESTON AW17 COLLECTION - The Drop Date
Take a closer look at the HERON PRESTON AW17 COLLECTION

Take a closer look at the HERON PRESTON AW17 COLLECTION

2017-10-23T09:47:31

HERON PRESTON AW17 COLLECTION

Workwear and sportswear influences combine for the HERON PRESTON AW17 COLLECTION, available now.

Building on the momentum garnered through his work with the likes of Kanye West and Virgil Abloh, the New York based designer, artist, DJ and former Nike digital producer has hit the ground running with his first eponymous clothing collection entitled ‘For You, The World’. Fresh off the back of his environmentally and socially aware collaboration with the New York Department of Sanitation, his AW17 offering is a strong statement of intent that combines bold use of colour and repeating graphics to great effect.

Picking up on a mixture of clear workwear and sportswear influences (the take on the OG Helly Hansen sleeve patch is a highlight) the collection is tied together by the use of Heron’s signature emergency orange colour throughout. There’s keen attention to detail here, with woven branded patches and embroidered branding appearing on most pieces, most interestingly on the long sleeve mock-neck tees which provide a subtle branding hit when layered up with other pieces.

Highlights include a selection of made-in-Italy outerwear, including an overhead hooded windbreaker and autumnal forest-camouflage down puffa jacket constructed from 100% nylon ripstop.

Take a look at the HERON PRESTON AW17 COLLECTION in more detail via the imagery below and click the banner to shop the drop now.

SHOP HERON PRESTON HERE

HERON PRESTON COLLECTION

HERON PRESTON AW17 COLLECTION

HERON PRESTON AW17 COLLECTION

HERON PRESTON AW17 COLLECTION

HERON PRESTON AW17 COLLECTION

HERON PRESTON AW17 COLLECTION

HERON PRESTON AW17 COLLECTION

HERON PRESTON AW17 COLLECTION

SHOP HERON PRESTON HERE

Organising the Chaos

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