The GOODS BY GOODHOOD SS17 T-SHIRT RANGE is another strong set of black-and-white bangers from the UK retail champion’s in-house brand.
Goodhood reached its position as one of the UK’s best stores with a canny mix of niche brands backed up by solid sartorial staples, all rolled up into a unique and instantly-recognisable aesthetic. And this approach is neatly encapsulated by the new t-shirt drop from Goods By Goodhood, the in-house brand that was launched back in 2013. A simple monochrome colour palette forms the backdrop for a range of simple yet unusual graphics, with variations on their popular ‘Manifesto’ print, sports team numbers and one of the English language’s most common expletives getting the signature Goodhood twisted typography treatment. Stepping up the levels, the range is completed by two reversible designs with different prints on both the inside and outside, offering you two ways to wear the tees plus the ability to convince yourself you’re getting two shirts for the price of one. The ‘Never Forever’ design can be switched up according to how optimistic or pessimistic you’re feeling, while the ‘Censored’ tee is one of the cleverest riffs on the ever-popular/clichéd box logo that we’ve seen to date.
The GOODS BY GOODHOOD SS17 T-SHIRT RANGE is AVAILABLE NOW direct from Goodhood. Take a closer look below, and shop the drop direct from the source by clicking on the banner.