The new CHAMPION X BEAMS SS17 COLLECTION has just dropped, and it’s the perfect mix of athletics and aesthetics.
We’ve been awaiting this one eagerly, and it doesn’t disappoint. Marrying the best of East and West – Champion’s trademark heavyweight Reverse Weave jersey and Beams’ Japanese twist on preppy style – the capsule collection sticks to a simple colour palette, but flips the script with multicoloured prints and unexpected logo positioning. The range includes hoodies, tees, long sleeves and shorts, all done up in Champion’s classic navy, grey and black jersey. The familiar Champion ‘C’ logo appears at the cuff of the tops and the hip of the shorts, alongside dual-colour ‘B’ embroidery to signify the creative touch of the Tokyo dons at Beams. Classic American athletic style is turned into something far more interesting with bright red, blue and white collegiate prints, which appear at the chest of tees and sweats and also pop up unexpectedly beneath the back waistband of the shorts. Elsewhere, Japanese characters adorn the arms of long-sleeve tops and the chest of stripe-sleeved football-style tees. And if blatant branding isn’t your cup of tea, then look no further than the pocket t-shirts which feature small embroidery hits and a unique take on the classic chest pocket: with the unparalleled Japanese flair for putting unexpected twists on simple garments, the tees feature dual chest pockets, one visible and one hidden.
The CHAMPION X BEAMS SS17 COLLECTION is AVAILABLE NOW with END. Take a look at some of the highlights below, and shop the full range by clicking on the banners.