The limited first run of the BARBOUR X WOOD WOOD AW17 COLLAB sold like hot cakes, so it’s lucky a second drop has just landed.
Barbour is quintessentially British and Wood Wood is thoroughly Scandinavian, but both brands share an interest in updating classic designs for the modern day. This common ground results in a uniquely strong collection that’s streets ahead of your average “Brand x Brand” collab in terms of both concept and execution. It’s so good, in fact, that the highly limited first run sold so rapidly that anyone who blinked missed out – but thankfully there’s an imminent wider release to satisfy those who slept on the first drop.
With Barbour involved, you know the highlights are going to be the jackets. And Wood Wood’s unique knack for twisted details shines through with a selection of reworked classics upgraded with fully waterproof fabric, pop colour exposed zip tape, taped seams and even reversible construction on some styles. Put simply, this is your grandad’s favourite jacket shot through a time machine into a future where boringness has been made illegal and everyone dresses like a don. But there’s plenty more to the collection than the big ticket outerwear items; t-shirts, hats and scarves mix pop colours with Wood Wood’s familiar bold typography, while cord overshirts and trousers put a slick sartorial spin on your geography teacher’s favourite fabric.
The BARBOUR X WOOD WOOD AW17 COLLAB is AVAILABLE NOW. Take a look at some highlights below, and hit the banners to shop the full range before it sells out again…