Anti-gimmick zone: the ADIDAS CONSORTIUM X NAKED SS18 COLLECTION is coming soon

The ADIDAS CONSORTIUM X NAKED SS18 COLLECTION sees the 3-Stripes team up once again with Copenhagen’s finest female footwear fanatics.

The new collab range offers a full clothing capsule that’s designed to be adopted in different ways by each individual. Clean silhouettes and stark monochrome colouring provide the base for a selection of garments that work perfectly together, but will look just as good combined with the wearer’s existing look and wardrobe. Jackets, tops, pants, leggings and trainers can be combined as you see fit – and whether you dress them down for a casual look or go for a more elevated high-end aesthetic, these garments provide the antidote to the often-patronising world of women’s streetwear. No pink, no cutesy graphics, no gimmicks, just a strong range of intelligently-designed items designed by women for women.

The ADIDAS CONSORTIUM X NAKED SS18 COLLECTION is set for a pre-launch with NAKED on 10 MARCH, followed by a global release on 17 MARCH. Whet your appetite with the lookbook imagery below, and hit the banners to shop the latest adidas apparel while you wait for the drop.