American Idle: the RHUDE SS18 COLLECTION is here

The RHUDE SS18 COLLECTION combines baggy grunge style with subversive graphics, and it’s available now.

LA-based designer Rhuigi Villasenor takes a brutal yet playful approach with his latest drop, referencing iconic cigarette branding across a collection of washed-out tees and hoodies. As seen in previous offerings, the brand’s silhouettes stay true to classic Californian relaxed style; but the graphics take a much darker turn, with distorted typography and band references juxtaposed with tripped-out cartoon characters.

The RHUDE SS18 COLLECTION is AVAILABLE NOW. Take a closer look below, and click the banners to shop the drop now.