adidas Athletics x Reigning Champ: Primeknit aesthetics

The new footwear and apparel from ADIDAS ATHLETICS X REIGNING CHAMP combines sleek styling with innovative performance.

Reigning Champ are the go-to-brand for those who favour an elevated athletic aesthetic, as well as people who just like really comfy sweatpants. When they come together with The Three Stripes it’s a match made in sportswear heaven, especially when they go and add adidas’ alphabounce and Primeknit technologies into the equation. On the apparel side, the focus is firmly on construction and comfort: a selection of classic sportswear pieces such as hoodies, bomber jackets and sweatpants come with seamless Primeknit construction, elevating these pieces well above your standard gym kit with their improved fit and breathability. The Primeknit pieces are complemented by a range of woven jackets, full-zip hoodies, sweatshirts, tees, pants and shorts, with sleek detailing and top-notch fabrics including the signature Reigning Champ heavyweight French terry that has won over so many fans (trust us, just try their sweat shorts and you’ll never go back).

The footwear is just as impressive, combining two of adidas’ most popular new running developments with Reigning Champ’s eye for premium detail. A new take on the ultra-popular UltraBOOST comes in white heather with reflective branding and a luxe twist courtesy of the leather caging. Meanwhile the alphabounce comes in a space-dyed engineered mesh, with leather detailing adding a touch of classic craftsmanship to this forward-thinking silhouette.

The new ADIDAS ATHLETICS X REIGNING CHAMP capsule collection will be available for both men and women from FRIDAY 7 APRIL with ADIDAS. Take a look at some highlights below, and click on the banner to shop the full range with adidas once it goes live (and pick up anything you missed from the last drop in the meantime).