2017-12-01T16:20:56
The ADIDAS ATHLETICS 36 HRS COLLECTION brings you head-to-toe Primeknit comfort, and it’s available now.
The collection is inspired by insight gathered from the brand’s own team members, who are constantly on the move as they travel between cities, countries and continents for sports events. Figuring out that the average travel time between games is roughly 36 hours, adidas have created a collection designed for travelling in comfort without sacrificing style. The result is a compact capsule collection comprising the very first all-Primeknit Z.N.E. hoodie and pants, a premium take on everyone’s favourite travel gear that looks as good as it feels (and, importantly, is both breathable and wrinkle-proof).
The collection is built for athletes, so it’s only right that the campaign imagery features a star-studded cast of sports personalities including footballer Gareth Bale, tennis players Garbiñe Muguruza and Angelique Kerber, Juju Smith-Schuster of the Pittsburgh Steelers, Rookie of the Year Dak Prescott of the Dallas Cowboys and Super Bowl MVP Von Miller of the Denver Broncos amongst many others. Rounding out the cast, DJ and entrepreneur Hannah Bronfman brings a lifestyle element to show that you don’t have to have athletic superpowers to wear the kit.
The ADIDAS ATHLETICS 36 HRS COLLECTION is AVAILABLE NOW with adidas and select retailers. Take a closer look at the products below, and hit the banners to shop the drop now.
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