ACRONYM AW18 has finally gone live.
The word ‘iconic’ gets batted around a lot these days. Questionable context and buzzword overuse has rendered the term almost moot but then, every so often, something comes along that truly justifies its use. ACRONYM AW18 is one.
Very, very few brands can lay claim to starting and maintaining a fashion subculture but the German brand is one of them. More or less starting the ‘TECHWEAR’ movement, ACRONYM has been at the cutting edge of progressive, functional clothing that has inspired legions of committed followers the world over. Intricate pattern work, functional details and no-expense-spared fabrication all combine into weather proofed weapons systems that are unparalleled on Earth, in space or far, far into the future.
AW18 is predictably brilliant. GORETEX shells, PRIMALOFT down layers and technical nylons all mix seamlessly with functional details, complex patterns and dystopian silhouettes to achieve a range that proves ACRONYM stay winning, and stay winning big.
The ACRONYM FW18 COLLECTION is AVAILABLE NOW through selected retailers. Have a look at at slice of the range below and the full collection can be shopped by CLICKING THE BANNERS…