Drake’s NOCTA Rev Up Collab with L’Art de L’Automobile for Racing-Inspired Collection

Drake’s NOCTA has teamed up with the prestigious L’Art de L’Automobile for an electrifying collection that pays homage to the adrenaline-fuelled world of motorsport.

At the wheel of L’Art de L’Automobile is Arthur Kar, aka the ‘French Birdman’. He’s not just your average car dealer; this guy’s got clout in the music and fashion scene, counting Drake, Kanye, Travis Scott, and the late Virgil Abloh among his clientele. The man has now teamed up with Drake’s NOCTA for a slick 10-piece collection.

Closer Look at the NOCTA x L’Art de L’Automobile Racing Collection…

The NOCTA L’Art collection, is a fusion of style and speed. Picture a slick blue racing jacket with quirky branding, including the cheeky Mr. Do Road character, or a bold yellow bala tech jacket paired with matching apex tech pants – it’s all about that need for speed. Even Lil Yachty‘s been spotted rocking the gear at Dreamville Fest.

But it’s not just about the threads. You’ve got essentials like a sleek black Asphalt hoodie with some serious shoulder vents, the versatile Burrow tee in two fresh colours, the must-have DRX cap, and a trio of sick crew socks.

To get everyone hyped, NOCTA and L’Art de L’Automobile have called in Virgil Abloh’s ARCHITECTURE crew to cook up an animated campaign titled ‘The Adventures of Mr. Do Road’. Watch Mr. Do Road and Italian model Malika El Maslouhi tear up the streets of Milan in style, with some sick rides like the Porsche Carrera GT and the Mercedes-Benz CLK GTR.

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After dropping at NOCTA.COM on 25TH APRIL, the NOCTA x L’Art de L’Automobile Racing Collection is receiving a wider release on SNKRS & SELECT RETAILERS on 26TH APRIL 2024. It’s time to hit the track in style, check the banner below to shop!

Keep your eyes open and notifications turned on in the The Drop Date App for updates.